Tag Archives: Facebook

Six Ways to Use Social Media So Your Event Rocks!

This past week I attended Deluna Fest in Pensacola Beach, Florida. Deluna Fest is a weekend-long music festival featuring a number of acts varying from Pearl Jam, Foo Fighters, Joan Jett & the Blackhearts to a number of up and coming artists in various genres. Beyond being a fantastic weekend, I couldn’t help but notice how effectively they utilized social media before, during and after the event. It really enhanced the overall event experience. So I’ve compiled my list on how to promote and execute great events using social media like a rock star. Thanks to the folks behind Deluna Fest for doing a great job.

1. Start early. The Deluna Fest twitter account has over 6,000 followers and their Facebook page has over 39,000 Likes. To get that type of following they had to start promoting the event months in advance. And remember, the purpose of using social media is not so you can reach all people, it’s so you can engage the right people so THEY tell the world.

2. Use Twitter lists.  The people at Deluna Fest realized that music fans are rabid followers on social media. So they created a twitter list of all the participating musicians and bands on twitter. I was able to follow their list and receive live updates about all of the bands. It was my own personalized Deluna Fest news feed. Brilliant!

3. Enlist help by your event partners and participants. Event sponsors CAO Cigars (9,700 FB Likes) and Landshark Lager (132,000 FB Likes) and were very active in promoting the event to their followers (bravo). The local tourism organization, Visit Pensacola (43,000 FB Likes) was also very engaged in promoting interest to visit their beach. This participation by their partners created exponential exposure. Let’s not forget the rabid fan base of Foo Fighters (8.1 million FB Likes) and the Zac Brown band (4.7 million FB Likes). On Facebook alone, Deluna Fest went from talking to their 39,000 fans to well over 10 million people. And if you use the most recent average for number of friends each person has on Facebook (211), the reach of promoting the festival went even higher. Does this have your attention yet?

4. Utilize contest to create excitement and sharing. Deluna Fest consistently promoted ticket give-aways in the few weeks leading up to their event. This caused a reactive retweet-athon from all of their followers. Sure they gave away about 6-12 tickets, but created thousands of added exposure and demand. They were also active during the event. I won a cigar from CAO. That’s right. I’m proud. I received a tweet from @delunafest during the event indicating the first 20 people that visited the CAO sponsor tent would get a free cigar. A nice way to ensure traffic is being driven to your event sponsors. #freestuffrules

5. Encourage social sharing at the event. Deluna Fest used the traditional cut-out scenes we’ve all stuck our heads in at some point. But they included signage that encourage participation in twitter or Instagram! The incentive, they would assemble a Deluna Fest photo album using your pictures. What a great idea. Anyone can do this for any event. If you have a chalkboard you’re in business.

6. Provide insider news, photos and summaries.
Use your event photographers and public relations team to create live news. Send out tweets that show behind the scenes pictures (such as the cool one here of Eddie Vedder). Give updates on sound checks, green room pics, or my favorite, a shot of the set list! Twitter can be the reporter in your visitors’ hands throughout the event. Deluna Fest also sent out summaries each morning of the previous day’s highlights. Plus by using social photo tools like Instagram, your simple smartphone photos can be breathtakingingly cool!

You may not have a music festival with big name artists. But you have an event that can attract high interest and social savvy fans. Use these same principles for empowering and engaging your biggest fans so they promote your event to everyone else.

Now go off and tweet like a rock star. Thank you Pensacola and good night!


How Social Savvy is Santa Claus?

Not many personal brands have escalated to the level of the big fat man from the North Pole. He’s on the short list of the most famous people ever. The question I want to know – is he hip and relevant in marketing himself in today’s marketplace? I set out to some basic social media research and here is what I found.

Santa showing his Twitter prowess no doubt.

Twitter Santa Sightings

@santaclaus has 166 followers and is only following 1 person

@loadedsanta is a more popular handle he uses. Over 15,000 people follow this one. Perhaps it is the more relaxed and all-access transparency he provides. His description reads, “I deliver 2 billion presents in one night to a bunch of shithead kids. I’m having a beer. http://bit.ly/2up9c” Ah, that’s the behind the scenes look at Santa that shows he’s like one of us. He only follows 1 person, but I guess the guy is busy.

@SantaClaus25 this must be his primary Twitter handle. Over 11,000 followers but he is also following over 10,000 on here. I assume it is so he can keep an easy eye on what’s going on (Naughty or Nice monitoring I suppose). Hey, he does have a NaughtyList and a NiceList Twitter lists.

@noradsanta This has received the most publicity. It’s Santa’s handle for tracking his flight path and whereabouts throughout the big night on December 24, Over 25,000 followers. Nice.

Facebook Santa Sightings

Santa-Claus has one page with over 56,700 followers (Likes). But the big guy never comments. There is not much information accept other people posting their wish list.

Christmas – Send a Letter to Santa Clause must be new. Only 63 people like it. It’s nice. At least he’s engaging a two-way conversation here.

There are lots of variations. Must be all his helpers.

Of course the real measure of being social is the amount of chatter being generated about the big man dressed in red. I did some research to see what is being said right now about Santa Claus. It’s impressive.

In just four days of tracking (using Viral Heat) there were over 71,000 unique authors on Twitter referencing this guy. Wow. He is one sought after elf. The impact or influence of those tweets reached over 39 million people. And 23% of those were retweets. Lots being shared. That’s just four days of tracking activity. Of course it helps to have Mariah Carey send out a few tweets. She has over 3.5 million followers). She was just promoting her Santa baby song. But hey, if you could get your brand into a song title you’d be hip too. Generally I’d say people dig Santa Claus. His positive sentiment was just over 67%. I supposed the 17% with negative sentiment were on the naughty list last year. They surely are not helping their cause by bad mouthing the guy.

It apears there have also been over 3,700 links sharing information related to Santa Claus, from clips on Jon Stewart to a Facebook invite to Niwot Tavern where Santa will apparently be visiting on December 17.

YouTube videos are plentiful. This one of a dancing Santa Claus is ummm, not so flattering. Dancing has never been Santa’s strength – dancing Santa video.

In conclusion I’d have to say Santa is one social savvy dude. But hasn’t he always been socially connected. After all he has a support team ringing bells on every street corner of American. And to reach every home in the world in one evening, that requires a strong social network.

Stay tuned. I’ll keep tracking through Christmas. I think I can score an extra X-box at my place by giving him a few retweets.

Social Media Tips at the Nashville Technology Council

I attended the NTC Social Media Roundtable Discussion yesterday in the Microsoft Cool Springs office. It was a nice event.

Here are the top 10 things I learned:

1. Tweetdeck is a tool for monitoring Twitter/Facebook activity and trends. Cool.

2. Twitterfall is a tool for catching specific Twitter activity for specific groups using hash tags.

3. I sort of learned what hash tags were. We were #ntcpanel. We watched all activity from the meeting on Twitterfall.

4. To be a part of the social media marketing game means marketers have to be willing to have less control and be more collaborative with customers.

5. It’s not about reaching the most people. It’s about reaching the right people. Good lesson.

6. Book written called Ground Swell. It introduces the concept of POST for a sound approach to social media.
  • People
  • Objectives
  • Strategy
  • Technology

7. Another acronym used for setting goals is LACE. Pick which one you are trying to accomplish.

  • Leads
  • Awareness
  • Customer Service
  • Engagement

8. Twitter idea from sschandler. Use it like the old school radio promotion. The 13th Tweeter to twitter.com.XYZ gets a free gift card. This may work well for more retail oriented customers.

9. Twitter is a great way to create a call to action. But it must be inviting not commanding. “Give us instant feedback on your experience or follow us on Twitter”, and include your Twitter tag.

10. Set up multiple Twitter accounts for different objectives. If your company uses Twitter is it trying to accomplish several things on one Twitter account. Is that effective or should there be more than one Twitter account?

Fans Rule! Just ask Coca-Cola.

Last week I posted an entry about the power in being fancentric in your marketing. Did you know Coca-Cola has the second most popular page on Facebook (#1 is President Obama)? Here’s the kicker, Coca-Cola didn’t create the popular FB group, a fan did. Advertising Age recently published this fantastic story – http://adage.com/digital/article?article_id=135238.

I also failed to mention a very popular book written about turning customers into fans called Raving Fans: A Revolutionary Approach to Customer Service written by Ken Blanchard and Sheldon Bowles.